Posted: Thursday, October 5, 2017 10:44 PM
Req ID: 9943
Experience Level: Professional
Relocation offered: No
Travel required: None
Come grow with us
At Capital Group, how we work is defined by shared values that include absolute integrity, respect and collaboration. But it's more than that. It's smart and highly driven people united in purpose to serve our investors and one another.
Bring your energy and unique perspective to Capital and you'll have the opportunity to grow with us professionally, personally, and financially. You'll be part of a team that genuinely cares about helping you succeed. You'll work alongside talented colleagues, many of whom build long careers while progressing through multiple roles, establishing lifelong friendships and making a difference in our communities. In return for your contributions, you'll receive premier compensation and benefits, and a company:funded retirement plan that ranks among the most generous.
Brand Management is a newly formed team responsible for building the Capital Group brand as the premier investment manager worldwide while also supporting the American Funds product brand. This team is responsible for setting global brand marketing strategy. This position will work closely with a variety of teams across North American Distribution to support the organization's growth by building strong brands. As part of the Brand Management team, this position will be critical to establishing the brand management function within Capital Group. The Marketing Manager, Brand Management reports to the Senior Manager for Brand Management. The successful candidate will operate both as a leader of a marketing team and as a leader of cross functional teams. In addition to leading, developing, creating, implementing, and evaluating brand strategies and marketing plans, she/he will serve as marketing lead owning the brand strategy aspect on a variety of projects.
:Lead, manage and development the Capital Group and American Funds brands by working closely with the senior manager of Brand Management and others across Marketing, Creative, Digital Sales and Product Development to ensure the positioning and branding execution for these and other brands has maximum impact across the wide variety of business constituents these two brands serve.
:Responsible for a broad claims strategy program, which seeks to set the strategy for use of a range of proof points to support the overall brand messaging as well as specific business opportunities. This work will include evolving the Capital Advantage program to support marketing and distribution efforts.
:Provide brand insights research and brand communications testing. Lead with key business leaders and Market Research to undertake necessary research to build broad insights for key audiences such as Financial Intermediaries and investors. Establish marketing research communications testing.
:Partner with both agencies and internal teams to lead the optimal execution of the brand positioning and articulation in line with annual and long:term business plans.
:Work closely with other members of the Brand Management team to support the implementation of the Brand Management process, Strategic Brand Architecture and Corporate identity.
:Work closely with the senior marketing and digital leaders develop the most effective brand engagement and articulation in rapidly developing new media world.
:As part of the brand management team, utilize measurement to continuously improve marketing communications.
:Provide management and development of one direct report.
:7:10 years of direct experience in Brand Strategy and Brand Management and a passion for Branding.
:Broad experience and marketing agility across the marketing mix including research, consumer insights, communications, innovation/product/concept development, advertising, PR and trade/customer marketing.
:Strong strategic leadership skills w
• Location: Los Angeles
• Post ID: 140860297 losangeles