Posted: Friday, February 2, 2018 2:36 PM
Req ID: 15982
Experience Level: Executive
Other Location(s): N/A
Come grow with us
At Capital Group, how we work is defined by shared values that include absolute integrity, respect and collaboration. But its more than that. Its smart and highly driven people united in purpose to serve our investors and one another.
Bring your energy and unique perspective to Capital and youll have the opportunity to grow with us professionally, personally, and financially. Youll be part of a team that genuinely cares about helping you succeed. Youll work alongside talented colleagues, many of whom build long careers while progressing through multiple roles, establishing lifelong friendships and making a difference in our communities. In return for your contributions, youll receive premier compensation and benefits, and a company:funded retirement plan that ranks among the most generous.
Capital Group is a leading global investment management firm with more than 7,500 associates on five continents. Since 1931, Capital Group has been singularly focused on delivering superior, consistent results for long:term investors using high:conviction portfolios, rigorous research and individual accountability. We base our decisions on a long:term perspective, which we believe aligns our goals with the interests of our clients.
Beginning in 2016, Capital Group has been making significant investments in marketing infrastructure to build on a global marketing teamthat is strategizing, developing, implementing, and refining the firm's marketing capabilities to connect with individual investors, financial advisors and institutional investors. While enhancing existing marketing channels and partners is mission critical, the primary marketing push will place a heavy emphasis on digital platforms and tools. Best practices and next generation technologies are being incorporated to enhance Capital Group's ability to aggressively accelerate marketing rollout, drastically reduce timelines for achieving traditional marketing KPIs, and ultimately impact the business.
Capital Group seeks to recruit a Vice President, Digital Marketing Channels to accelerate and scale the organization's Digital Marketing Channels. Reporting to the Senior Vice President of Digital, the VP of Digital Marketing Channels will be a seasoned, hands:on digital marketing executive with significant digital expertise and leadership experience. S/he will set the tone and provide both strategic and operational leadership for this dynamic team. The ideal candidate will develop new digital marketing means to increase brand awareness and support the organization's channel partners. The VP of Digital Marketing Channels will have direct accountability for developing the Capital Group's digital activation plan and its execution. S/he will act as an evangelist for digital transformation and help lead change in the way Capital Group serves its customers. S/he will be responsible for digital across key channels and digital functional areas including Media, Paid Search, Social Marketing and Email. S/he will be accountable for delivering significant business value in terms of the firm's growth, digital productivity, and customer experience.
- Lead a team of 20+ marketing associates, as well as agency partners, to develop and execute the multi:year digital channel strategy and end:to:end roadmap, starting from new customer acquisition through customer service and retention
- Responsible for enhancing the digital user experience and increasing the percentage of digitally active customers
- Manage all paid and owned channels across media, search, social and email and identify new opportunities for customer experience; Develop strategic partnerships with digital agencies, software companies, and solutions providers in the digital and marketing technology ecosystem; deliver digital cost:to:serve improvements that
• Location: Los Angeles
• Post ID: 159909742 losangeles