search
Home > Los Angeles jobs > Los Angeles management/professional

Posted: Thursday, February 8, 2018 3:27 AM



Lead Video Product Marketing - Offer Execution

Want a job driving impactful Marketing strategy for one of our key strategic portfolios - Video? In this role, you will get to do that and more. You will be part of a fast-moving, high energy, and talented team. You will get to think strategically, tactically, and creatively.

Responsibilities:

Your main responsibility will be to lead offer execution to drive penetration of Video through development of marketing messaging and testing, go-to-market strategy, and cross-functional collaboration on tactic execution and internal communications. Sounds like a lot, huh? Don't worry. We got this!
  • Collaborate with pricing/promotions and Legal teams on development and testing of video offers
  • Develop succinct and powerful Marketing Briefs for all tactic owners
  • Define impactful video offer messaging supported by research
  • Develop offer assets with Creative Service
  • Manage offer communication to all cross-functional partners; offer details, messaging, legal and key art
  • Collaborate with all Direct Marketing, Retail, Digital/Social, Advertising and training teams to ensure product messaging is aligned and go-to-market dates
  • Team up with internal communications to ensure sales teams have accurate training, sales tools with key competitive information and clear overview of offer details to drive new video gross ads
  • Continuously analyze and seek opportunities to improve results including new offer ideation
  • Development and management of annual video messaging calendar


  • The Ideal Candidate:
    • Passionate about Marketing and the impact it can have to the bottom line
    • Has a positive, can-do attitude
    • Possesses the flexibility to wear many hats as needed
    • Is an incredibly fast learner who hits the ground running
    • Has a track record of consistently exceeding expectations
    • Has previous experience in Offer Execution, Product Marketing or Advertising
    • Is an excellent communicator, no matter the medium
    • Hears about a challenge, and gets excited
    • Has the unique overlapping skillset of thinking creatively and analytically
    • Has excellent presentation skills (both in person and in PowerPoint), ability to tailor messages based on audience
    • Possesses the ability to quickly shift priorities in support of changing business needs





Requisition ID 1776549

Source: http://www.jobs2careers.com/click.php?id=4720134240.96


• Location: Los Angeles

• Post ID: 160872602 losangeles
losangeles.backpage.com is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018 backpage.com