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Posted: Wednesday, March 8, 2017 2:51 AM

Job Description:/h3:
In this role you will be responsible for identifying direct marketing strategies and compelling campaigns and partnerships to generate revenue, drive traffic to our call centers and websites and increase customer acquisition and retention rates.

JOB RESPONSIBILITIES:
Develop data:driven direct marketing plans and promotions designed to drive incremental sales through targeted and personalized offers to achieve marketing and business goals
Lead campaign development for Catalog, Direct Mail and Telemarketing optimizing messaging, offers and timing to maximize response rate and ROI
Build and maintain dashboards to track campaign results
Build and maintain budgets to coordinate with Finance
Build and maintain models for inventory, forecasting and backorder management and coordinate with Operations
Management of Infomercial Media
Manage marketing and media for microsites
Ad Hoc ownership of legal approvals, offer testing, contract negotiations, and annual planning for the Direct Marketing channels
Lead CRM and onboarding strategy, communication, planning, analysis and optimization for Direct Marketing channels

KEY QUALIFICATIONS:
10+ years continuous finance, marketing/brand management experience, with focus on digital marketing, customer acquisition, promotions, retargeting and analytics
CRM/ direct marketing experience required: in:depth understanding of CRM metrics and financial ROI analysis
Demonstrated success designing, implementing and optimizing offline direct marketing and subscription campaigns based on customer data

About Murad:
Dr. Howard Murad is a Board:certified Dermatologist and trained Pharmacist who channeled his unique expertise and exceptional depth of experience into innovative skincare formulas and a breakthrough approach to care called Inclusive Health(r). Since 1989, his Murad Skincare brand has introduced millions to the transformative power of Inclusive Health. Today Murad is more than a brand, its a lifestyle that allows people all over the world to look and feel BETTER EVERY DAY(r). Murad is available through luxury spas, beauty supply stores, Nordstrom, Sephora, ULTA, leading retailers internationally, and murad.
Look us up on murad
At Murad, we believe diverse teams drive business results and create a better future every day for our employees, consumers, partners, and communities. We want diversity of thought on every single team to make better decisions, launch ground break innovations, and challenge the status quo to unlock growth.
Equal Opportunity Affirmative Action Employer Minorities Females Protected Veterans Persons with Disabilities

Source: https://www.tiptopjob.com/jobs/64105854_job.asp?source=backpage


• Location: el segundo, Los Angeles

• Post ID: 103685983 losangeles
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