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Posted: Thursday, March 16, 2017 12:28 AM

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Job description

The ideal candidate will be a strategic and creative thinker who is able to break down complex situations into easy-to-grasp concepts. He/she excels in using their analytical mind to develop insightful stories using metrics and is effective in making data driven business recommendations for their clients. He/she will spearhead paid marketing initiatives for FACTION artists and events, and will be responsible for constructing and adhering to reasonable budgets in an effort to support revenue goals.

Duties:
· Attend all campaign kick-off meetings
· Work with Team to build budgets, campaign objectives, and overall marketing plans
· Plan, execute, and day-to-day monitoring of digital advertising campaigns
· Deliver compelling and actionable insights to drive strategic and tactical performance
· Make suggestions to team on A/B design options for ToneDen and other third-party marketing partners
· Evaluate look and functionality of landing pages used in campaigns and help install HTML tracking/conversion pixels
· Enable channel monetization and set up collection services (YouTube, SoundCloud, etc.)
· Build and manage multiple targeting audiences for all clients on all digital platforms and utilize tailored lists for specified future campaigns
· Research and identify useful up-and-coming technologies within the digital advertising sphere
· Identify low performing digital networks and develop optimization strategies for every client
· Increase exposure of purchase/stream/conversion objectives everywhere applicable (website cards, download links, buy now buttons, etc)
· Create unique and specialized content with objectives for optimizing and growing specific online networks
· Be the paid media expert on the team with the goal to educate managers on the necessity of a marketing budget (pay to play) for all campaigns

Required Experience & Skills
· 3-5 years marketing experience, with an emphasis on paid advertising
· Strong, positive team player with a collaborative work style and leadership experience
· Exemplary communication and interpersonal skills
· Ability to effectively present information and respond to questions
· Ability to communicate complex information clearly and concisely
· Skilled at creatively visualizing information and data

To apply, please send cover letter and resume to info@factionent.com

• Location: Los Angeles

• Post ID: 97706352 losangeles
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